Applications and solutions that fit and benefit YOUR business
As the online world continues to permeate all areas of our lives, from health to enterprise services, Morpho has evolved a portfolio of solutions that bring value to mobile operators, allowing them to deliver value to their customers in the mobile on-line world and the Internet of Things. Our portfolio is composed of the most innovative solutions that leverage MNO's key subscriber asset, the SIM card, in all its configurations.
Morpho aims to provide solutions that solve key MNO business problems, which enhance the value of their services to their customers and to ensure that their networks perform to their best. For example Morpho's mobile marketing solutions allow MNOs to sell more of their core products, minutes, messages and data, using innovative SIM based applications. These solutions enable MNOs to drive better engagement with their customers that in turn will drive loyalty and brand differentiation in this competitive market place.
Morpho delivers world class revenue generating solutions to the world's leading MNOs and has a proven track record in achieving the very best results for customers.
Quality of Service
Customer Experience Monitoring: network and device Quality of Service
Most operators are unaware of their customers' experience of their network, they only see the network's experience of their customer. SIM based Customer Experience Monitoring allows operators to acquire KPIs that describe the performance of their network and dimension customer's experience of calls and data services by time of day, location, handset type, radio technology and many other parameters.
By crowd-sourcing data from the customer's (U)SIM card this solution revolutionizes the operator's understanding of their customer's actual experience of their device, home network, roaming networks, and competitors' networks. The KPIs generated enable operators to gain significant efficiencies from current network diagnostic resources and optimize their utilization to improve network performance, by highlighting network performance issues in near real time.
The application in the (U)SIM efficiently sends QoS KPIs to a cloud-based server. Here it can be accessed and evaluated by an operator's network team, through an intuitive web GUI, visually presenting network performance KPIs in graphical or tabular form, or overlaid onto Google maps. Alternatively the raw data can be extracted and handled via other existing analytical tools deployed by the operator.