Morpho and Think&Go NFC partner for Near Field Technology mass deployment now Trial with French supermarket chain starting in March
Paderborn / Marseille, February 14, 2011
Morpho (Safran group) and Think&Go NFC are joining forces with their hardware and software solutions to allow mass deployment of NFC solutions on existing phones. The first result of this cooperation will be a trial deployed at the Leclerc supermarket at Nice St Isidore (part of the Leclerc supermarket chain) and involving 200 frequent shoppers starting in March 2011.
Morpho and Think&Go NFC have formed a partnership that delivers solutions with business benefit to companies wanting to deploy Near Field Communication-powered services now.
Combining Morpho's "NFC Mobile Wallet," a mobile contactless sticker that upgrades any handset with NFC functionality, with the Think&Go NFC service deployment platform and experience allows a one-stop shop for companies who want to concentrate on delivering value to customers rather than on the technology involved.
Unlike other solutions that add NFC to existing phones, Morpho's NFC Mobile Wallet implements all NFC modes to allow applications that go beyond payment and embrace applications with tag read/write features, which have the huge advantage of being both easy to deploy and totally original. Morpho's NFC Mobile Wallet connects to handsets using Bluetooth, which means that NFC is seamlessly integrated into the user mobile experience.
To experience the business cases linked to the sticker, Think&Go NFC offers a market-ready set of solutions and services, such as an NFC sticker application store or a content management platform.
The following elements will be used in the Leclerc Nice St. Isidore trial:
- Issuance of VIP loyalty cards to 200 Leclerc customers
- Supply of a "Leclerc Special Offer" management system for personalized offers
- Linking product inventory to in-store special offers, and coupon redemption at cashier level
About Think&Go NFC
Think&Go NFC allows organizations to deploy projects using NFC technology to create a more compelling experience for consumers and more efficient processes for businesses. Think&Go NFC supports a range of alternative NFC devices for over 300 existing mobile phones and a growing selection of NFC phones.
Think&Go NFC innovates on the NFC business model by supplying free or subsidized NFC devices and manages integration into existing IT systems while also offering user recruitment and education services.
For more information: www.thinkandgonfc.com
Morpho, a high-technology company in the Safran group, is one of the world's leading suppliers of identification, detection and e-document solutions. Morpho is specialized in personal rights and flow management applications, in particular based on biometrics, a sector in which it is the world leader, as well as secure terminals and smart cards.
Through its e-Documents Division, Morpho is a pioneer and a global leader in the smart card industry. It develops and implements cutting-edge technology to turn the vision of unbounded mobile communications and integrated digital security into a reality. The Division's portfolio includes hardware, software, consulting and services, all focused on smart cards for the benefit of consumers and providers in the telecommunications, health, identification and banking areas.
Morpho's integrated systems and equipment are deployed worldwide and contribute to the safety and security of transportation, data, people and countries.
Morpho, e-Documents Division
Téléphone : +49 (0) 52 51/ 8 89 – 1216
Mobile : +49 (0) 162/ 200 77 61
Mobile: +33 (0) 685 934 134