Morpho enables new interactive TV services for Telefónica with ConnectSIM, an innovative SIM card with WLAN

Barcelona, February 16, 2011

ConnectSIM, the WLAN (Wireless Local Area Network)-enabled SIM card from Morpho (Safran group), will be used by Telefónica, one of the world's largest telecommunications network operators, in a project designed to offer a SIM-based smart interactivity solution on Wi-Fi multimedia devices such as TVs, tablets, set-top boxes and other connected devices.

Telefónica will use the smart interactivity engine to develop new TV/video value-added services (e.g. enriched content delivery and smart advertising), to create a personalized service for every user value proposition or to help users overcome technology barriers. With Morpho's ConnectSIM, Telefónica will have a new enabler, on top of existing frameworks, creating a direct and secure channel between TV and customers. As a result, the personalization of the service will be targeted to the user's interests and therefore extremely efficient and valuable for companies developing services or using mobile advertising.

How does it work?
Most new TVs are Internet-capable (via WLAN/Ethernet) and enable multimedia ecosystems via DLNA (Digital Living Network Alliance). Since ConnectSIM brings Wi-Fi capability, independent of the handset, the devices will now be able to communicate with each other over a secure and direct channel and join the DLNA network.

ConnectSIM authenticates users in front of their TV sets for Telefónica services. From that moment on, the TV identifies the person in front of it, and can offer personalized content according to the user's subscription or personal profile. For example, the user can receive ads on a mobile phone (through SMS, MMS, Wap Push…) or on the TV. For instance, if he or she is watching a documentary about Australia, adverts promoting flights to Australia can be displayed.

ConnectSIM adds more interactivity to the TV experience, for example through voting, and leads to an increase in mobile traffic. Furthermore, it brings secure mobility to special TV subscriptions. This means that a user who has subscribed to a special interest program from Telefónica can also watch that program on another TV – ConnectSIM will identify the user and allow access to his or her subscription from any WiFi-enabled TV.

Paul Naldrett, Senior Vice President Telecoms at Morpho: "This use case of the award-winning ConnectSIM clearly shows the nearly unlimited potential of the SIM to enable future business cases such as targeted advertisements for operators while guaranteeing control of the user identity. We are very happy to work with Telefónica in this joint project to deliver a proof-of-concept."

Interested visitors at the GSMA Mobile World Congress can see a live demonstration at Morpho's booth: Hall 8, booth B 76.

About Morpho
Morpho, a high-technology company in the Safran group, is one of the world's leading suppliers of identification, detection and e-document solutions. Morpho is specialized in personal rights and flow management applications, in particular based on biometrics, a sector in which it is the world leader, as well as secure terminals and smart cards. Morpho's integrated systems and equipment are deployed worldwide and contribute to the safety and security of transportation, data, people and countries.
Through its e-Documents Division, Morpho is a pioneer and a global leader in the smart card industry. It develops and implements cutting-edge technology to turn the vision of unbounded mobile communications and integrated digital security into a reality. The Division's portfolio includes hardware, software, consulting and services, all focused on smart cards for the benefit of consumers and providers in the telecommunications, health, identification and banking areas.

For more information: -

Mareike Blumentrath
Phone: +49 (0) 52 51/ 8 89 – 1216
Mobile: +49 (0) 162/200 77

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